Paul-François Vranken
President of VRANKEN-POMMERY
MONOPOLE Group
   
  Through the years, ahead of our time
  Today, the main role played by Vranken-Pommery Monopole is to anticipate, create and even invent new modes of consumption, in order to seduce even more people profoundly.

To achieve it, it is important not to be afraid of going against habits and disrupting the image that we have of certain products, because it is the only way for the Brand to be released from the burden of preconceived ideas and to give the necessary vitality to strengthen its position and win over new markets.

The three major advantages boasted by Vranken-Pommery Monopole are:    
  • Brands with exceptional image and potential    
  • A highly effective distribution network across the world    
  • Teams dedicated to its Brands

    Our strategy is clear: we are keen to group together our distribution across the world by strengthening our teams and implementing a strong policy of subsidiaries creation or the signing of solid agreements with major partners.

    For Champagne, we are continuing to increase the visibility of our Brands and clarify the position of each of them within our Brand portfolio.

    With the distribution of Listel, we have started a new step towards the creation of International Brands that are not constrained by limited production, thanks to the fabulous potential of Sand Wines, of which the Listel Group currently controls over 80% of the supply.

    The future of Vranken-Pommery Monopole can be summarised in a simple equation:    
  • The prestigious and premium Brands at our disposal.    
  • The countries in the world in which we have organised effective distribution.    
  • And finally, the creativity necessary to continue developing our Brands with a modern spirit
        that matches the desires of consumers.

    We also need to keep working to achieve the necessary improvements in our production methods, wine maturation techniques and vine cultivation in order to protect the environment and the land without which our Brands could not exist.

    Paul-François VRANKEN
    President of VRANKEN-POMMERY MONOPOLE
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